{"id":3838,"date":"2015-01-20T17:42:40","date_gmt":"2015-01-20T22:42:40","guid":{"rendered":"https:\/\/themcanallysellingsystem.com\/?page_id=3838"},"modified":"2015-04-02T13:32:54","modified_gmt":"2015-04-02T17:32:54","slug":"book","status":"publish","type":"page","link":"https:\/\/themcanallysellingsystem.com\/book\/","title":{"rendered":"The Dentist\u2019s Unfair Advantage: The 39 Key Tenets for Practice Success"},"content":{"rendered":"<h1>Learn the secrets of ethical selling from Dr. McAnally, considered the world\u2019s premier dental consultant and big case acceptance expert<\/h1>\n<p>(Insert cover photo)<\/p>\n<p>In Dr. James McAnally\u2019s acclaimed book, <i>The Dentist\u2019s Unfair Advantage,<\/i> Volume 2, you get an in-depth discussion of the key tenets of ethical selling and promotion \u2013 an approach used by successful dentists throughout North America.<\/p>\n<p>In <i>The Dentist\u2019s Unfair Advantage,<\/i> you\u2019ll learn:<\/p>\n<p>What motivates patients\u2019 behavior<\/p>\n<ul>\n<li>How to ensure patients actually understand your discussions and procedure explanations<\/li>\n<li>How to command higher fees within your market area<\/li>\n<li>One thing you need to know about dental advertising that will increase your success rate<\/li>\n<li>How to effectively promote the specific service you want to grow in your practice<\/li>\n<li>A proven process to present treatment options and their costs based on solid scientific principles<\/li>\n<li>Step-by-step directions for you to walk through treatment options and fees with your patients, which can impact your acceptance rate by at least 50%<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Readers who ordered <i>The Dentist\u2019s Unfair Advantage<\/i> from Amazon gave it 4.9 out of 5 stars. Here\u2019s what some had to say:<\/b><\/p>\n<ul>\n<li>&#8220;Must be read by every dentist with advanced training.&#8221; \u2013 Daniel T. Morof<\/li>\n<li>&#8220;The keys to your success engine.&#8221; \u2013 Steve Sperling<\/li>\n<li>&#8220;Complex dental care is a different animal.&#8221; \u2013 Scott Rice<\/li>\n<\/ul>\n<p><b><span style=\"text-decoration: underline;\">Order now!<\/span><\/b> (link to shopping cart \u2013 this is ONLY shopping cart on website)<br \/>\nJust $29.97 (this is 80% below Amazon retail)<br \/>\nReceive a free video training series on &#8220;Practice Differentiation,&#8221; a $497 value!<br \/>\nThis dental marketing book is available only in North America. Shipping is free.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn the secrets of ethical selling from Dr. McAnally, considered the world\u2019s premier dental consultant and big case acceptance expert (Insert cover photo) In Dr. James McAnally\u2019s acclaimed book, The Dentist\u2019s Unfair Advantage, Volume 2, you get an in-depth discussion of the key tenets of ethical selling and promotion \u2013 an approach used by successful dentists throughout North America. In The Dentist\u2019s Unfair Advantage, you\u2019ll learn: What motivates patients\u2019 behavior How to ensure patients actually understand your discussions and procedure explanations How to command higher fees within your market area One thing you need to know about dental advertising that will [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.4 (Yoast SEO v22.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Dentist&#039;s Unfair Advantage: Dental Marketing Book<\/title>\n<meta name=\"description\" content=\"The popular dental marketing book, The Dentist&#039;s Unfair Advantage, gives an in-depth look at ethical selling and marketing. 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