{"id":7348,"date":"2022-04-29T09:15:29","date_gmt":"2022-04-29T13:15:29","guid":{"rendered":"https:\/\/themcanallysellingsystem.com\/?page_id=7348"},"modified":"2023-02-17T12:34:09","modified_gmt":"2023-02-17T17:34:09","slug":"more-on-remote-sales","status":"publish","type":"page","link":"https:\/\/themcanallysellingsystem.com\/more-on-remote-sales\/","title":{"rendered":"More on Remote Sales"},"content":{"rendered":"

More on the Remote Sales Team\u2122<\/h1>\n<\/div>

Why is Sales the \u2018X-factor\u2019 for Full Arch Implant Case Advertising Success?<\/h2>\n<\/div>
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Why is sales so important, literally the \u2018x-factor,\u2019<\/strong><\/em> when it comes to full arch dental implant advertising such as All-on-4 and All-on-X treatment (something millions of patients could benefit from)?<\/p>\n

Figure 1 graphically reveals why sales is a major factor in the success or failure for every practice pursuing All-on-4 \/ All-on-X cases via specialty All-on-4 dental implant advertising or All-on-X dental implant advertising.<\/p>\n<\/div>

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Great advertisements, like those in our Google campaigns or TV commercials (backed by 12 years of national Google data across the US and 17 years of traditional media\u2014the longest in the entire advertising industry), easily and predictably provide the first critical 1\/3 of success to get an abundance of prospects to enter sales conversations with members of the sales team.<\/p>\n

One-third of success is then 100% driven by phone call sales process and the abilities of phone staff to sell you and your practice as being unique to strangers.<\/p>\n

Finally, one-third is driven by the sales process that starts once the patient walks into the front door to meet you for a consult in the exam room and will end at the case presentation or \u2018closing.\u2019<\/p>\n<\/div>

Dentists are Terribly Confused about What Advertisements Can\u2019t Do for Them (or their Competitors)<\/span><\/h2>\n<\/div>
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No advertisement, even our best control ads, can sell a single patient to decide to drive to your office. No ad can sell a patient on writing you a $50,000 check just because they Google\u2019d a relevant phrase that put them in the category of likely needing full arch dental implants, or because they saw a Television commercial created and placed by us about you, or from one of our control newsprint ads for All-on-4 \/ All-on-X that called attention to the modern miracle of dental implants plus your specific practice name.<\/p>\n

Ads can\u2019t do any sales task, nor can ads create sales automatically for any of your competitors which is great news. This means that in this respect, sales will make or break ALL ads, and every practice is equal. How practices address the sales \u2018x-factor\u2019 is what separates those from building exceptional implant practices (or national chains of implant centers) from those that muddle along doing a case here and there or dropping out completely from the dream of treating these cases or the personal dream of having an implant practice. Literally, he who conquers the 2\/3 of the equation related to sales (the \u2018x-factor\u2019) wins the day!<\/p>\n<\/div>

Sales for Full Arch Implants is Critical because of the Dollars Involved!<\/span><\/h2>\n<\/div>
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Sales especially once the out-of-pocket costs move past $7,000-$10,000 becomes a pro only endeavor. Those with pro level sales skills and processes do the majority of the cases from advertising while the rest (even many investing five figures in ads) are frustrated and blame their woes on advertising falsely believing that they just need to find that one secret, special ad that does the selling for them.<\/p>\n

Few practices have the skillsets involved in professional selling and even fewer who are already busy with other services and with a successful regular practice have the time (or desire) to acquire these skillsets. As such, it\u2019s no surprise when you ask for practice closing rates in discussions about dental implant advertising that the typical implant practice attempting to sell All-on-4 \/ All-on-X cases averaging $45,000 per patient, will reveal that their closing rates are as low as 5% and as \u2018high\u2019 as 33%.<\/p>\n

With these closing rates, it\u2019s even less of a surprise that the advertising turnover in this clinical niche at the agency level is high. Sales factors, out of control of the agency, are all at work against both the practice and the agency team doing the advertising generating hundreds and thousands of inquiries.<\/p>\n

Practices come and go as their sales failures don\u2019t create sufficient returns for continuing to invest into advertising for pursuing cases. Many doctors jump from advertising company to company, again believing that if they just found that one secret ad, cases would be in abundance because patients would see and ad and just show up to write a check.<\/p>\n

Another hidden cost of these sales failures is far fewer patients benefit from treatment because the relationships were never handled correctly. This is the ultimately travesty! Professional sales failures also equal more patients living in dental misery!<\/p>\n<\/div>