Dental Practice Marketing of Fountain of Youth\u2122 Denture and What Sells Itself<\/h1><\/div><\/div><\/div><\/div>![](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27269%27%20height%3D%27281%27%20viewBox%3D%270%200%20269%20281%27%3E%3Crect%20width%3D%27269%27%20height%3D%27281%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" "\\"foy-logo-color-269\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div>I’m just back from a visit to Dr. Rod Strickland’s hands-on Fountain of Youth\u2122 Denture course in Savannah, Georgia and realize that in dental practice marketing of these dentures sell themselves…….<\/p>\n
This technique when 1) clinically performed well, 2) marketed well, and 3) sold astutely (all three are a MUST) is a true category killer.<\/p>\n
This ONE procedure could support an entire very low overhead minimalist style practice–once again if 1, 2, and 3 are all present in the dental practice marketing of them.<\/p>\n
What I mean by minimal is 1 Doctor plus 2 staff. (1 of the staff doing nothing besides answering the phone, selling, and taking cash\/checks\/swiping plastic).<\/p>\n
His course has been selling out for a long time with many approaching him to take it on the road, make it HUGE at one of the teaching facilities out west, etc. but Savannah is a nice place in all respects so why bother making it complicated.\u00a0\u00a0 As word continues to spread, he can simply increase the fee to match demand. After seeing the presentation, Rod’s course is easily “worth” 50-100% more than the fee he currently charges.<\/p>\n
Even for our Academy Member doctor’s who already understand and perform a good esthetic removable procedure, I’m recommending that they ALL take this course not only to potentially improve upon their technique but to gain the right to use Rod’s trademarked process as a very unique positioning tool in the marketplace and in their dental practice marketing strategies.<\/p>\n
Using what they’ve learned in our Programs ,the McAnally selling system<\/a>, they can out-market and out-sell any competitor (and help far more patients than their competitors) with access to Rod’s MESSAGE.<\/p>\nThe clinical concept is simple: get your vertical and centric correct, really understand anterior denture esthetics, add in some physiologic concepts related to musculature, ridge change with time, set the framework for success with patient management, break a few “sacred cows” of classic denture teaching along the way, while charging an appropriate fee and you have a wonderful procedure not just for denture patients silently suffering in misery but a winner for the economics in the practice no matter how you view production.<\/p>\n
Most dentists give up on removable prosthetics shortly after graduation simply because the technique taught in dental schools is outdated and doesn’t work.<\/p>\n
Been in those shoes. My a-ha moment came via a West Coast teaching course put on by Geneva dental in the 90’s that changed how I looked at removable for my entire practice career but I digress…..<\/p>\n
In Savannah, I gave a brief introduction of what we do at the Master Dentists Academy and BCM, specifically with making sure the practice is equipped to do this kind of advanced procedure especially when it comes to ethically selling. The truth even more so in today’s economy is that “dentistry (especially things that aren’t free) doesn’t sell itself.”<\/p>\n
![](\"https:\/\/themcanallysellingsystem.com\/wp-content\/uploads\/2013\/08\/foy-logo-color-269.png\" "\\"foy-logo-color-269\\""){kind=logo}
<\/span><\/div>I’m just back from a visit to Dr. Rod Strickland’s hands-on Fountain of Youth\u2122 Denture course in Savannah, Georgia and realize that in dental practice marketing of these dentures sell themselves…….<\/p>\n
This technique when 1) clinically performed well, 2) marketed well, and 3) sold astutely (all three are a MUST) is a true category killer.<\/p>\n
This ONE procedure could support an entire very low overhead minimalist style practice–once again if 1, 2, and 3 are all present in the dental practice marketing of them.<\/p>\n
What I mean by minimal is 1 Doctor plus 2 staff. (1 of the staff doing nothing besides answering the phone, selling, and taking cash\/checks\/swiping plastic).<\/p>\n
His course has been selling out for a long time with many approaching him to take it on the road, make it HUGE at one of the teaching facilities out west, etc. but Savannah is a nice place in all respects so why bother making it complicated.\u00a0\u00a0 As word continues to spread, he can simply increase the fee to match demand. After seeing the presentation, Rod’s course is easily “worth” 50-100% more than the fee he currently charges.<\/p>\n
Even for our Academy Member doctor’s who already understand and perform a good esthetic removable procedure, I’m recommending that they ALL take this course not only to potentially improve upon their technique but to gain the right to use Rod’s trademarked process as a very unique positioning tool in the marketplace and in their dental practice marketing strategies.<\/p>\n
Using what they’ve learned in our Programs ,the McAnally selling system<\/a>, they can out-market and out-sell any competitor (and help far more patients than their competitors) with access to Rod’s MESSAGE.<\/p>\n The clinical concept is simple: get your vertical and centric correct, really understand anterior denture esthetics, add in some physiologic concepts related to musculature, ridge change with time, set the framework for success with patient management, break a few “sacred cows” of classic denture teaching along the way, while charging an appropriate fee and you have a wonderful procedure not just for denture patients silently suffering in misery but a winner for the economics in the practice no matter how you view production.<\/p>\n Most dentists give up on removable prosthetics shortly after graduation simply because the technique taught in dental schools is outdated and doesn’t work.<\/p>\n Been in those shoes. My a-ha moment came via a West Coast teaching course put on by Geneva dental in the 90’s that changed how I looked at removable for my entire practice career but I digress…..<\/p>\n In Savannah, I gave a brief introduction of what we do at the Master Dentists Academy and BCM, specifically with making sure the practice is equipped to do this kind of advanced procedure especially when it comes to ethically selling. The truth even more so in today’s economy is that “dentistry (especially things that aren’t free) doesn’t sell itself.”<\/p>\n