{"id":2402,"date":"2012-07-26T05:00:47","date_gmt":"2012-07-26T09:00:47","guid":{"rendered":"http:\/\/www.bigcasemarketing.com\/?p=2402"},"modified":"2019-10-23T17:37:20","modified_gmt":"2019-10-23T21:37:20","slug":"dental-practice-marketing-6","status":"publish","type":"post","link":"https:\/\/themcanallysellingsystem.com\/dental-practice-marketing-6\/","title":{"rendered":"Dental Practice Marketing-Getting what they deserve."},"content":{"rendered":"
Dental Practice Marketing-Getting what they deserve.<\/h1><\/div>
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Most dentists get the income they deserve especially now that times are no longer easy…..and they are not in the habit of dental practice marketing<\/p>\n
Just back from speaking in Columbus to a room of about 1,000 dentists and team members at Paragon Consulting’s annual client event. Paragon is a great organization for providing the basic management systems that you likely do NOT have in your practice. Truth hurts, doesn’t it?<\/p>\n
If you do have basic admin systems (bravo…you are in the minority), when was the last time you reviewed and tweaked your documented systems manual? If the systems aren’t being reviewed bi-annually, it’s a guarantee things are falling through some cracks you’ve forgotten about.<\/p>\n
A conversation at lunch with Ken Runkle, president, CEO, and founder of Paragon (by the way he thinks even his best clients need help with learning to sell better PERIOD)…..was talking about how his kids wanted to be physicians and that he tells them they’re crazy. In his words, “they should be dentists hands down!” as he’s seen the income and lifestyle of most of his clients continue to go on an upward trajectory even through the last few years. Clearly these clients are in the habit of dental practice marketing and selling.<\/p>\n