{"id":3112,"date":"2013-09-23T08:00:48","date_gmt":"2013-09-23T12:00:48","guid":{"rendered":"http:\/\/www.bigcasemarketing.com\/?p=3112"},"modified":"2019-10-23T16:47:26","modified_gmt":"2019-10-23T20:47:26","slug":"ethical-selling-dentistry-lessons","status":"publish","type":"post","link":"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/","title":{"rendered":"Lessons from Strawberries in ethical selling dentistry"},"content":{"rendered":"

Lessons from Strawberries in ethical selling dentistry<\/h1><\/div>
<\/div><\/div><\/div>
\"Ethical<\/span><\/div>
<\/div><\/div><\/div><\/div><\/div>

In my new book (available at Amazon.com<\/a>), I talk a lot about readiness when it comes to ethical selling dentistry and marketing as well as the three types of patients that exist.<\/p>\n

Recently, something crossed my desk from a friend who works in another health arena related to the strawberry patch he maintains in his backyard.<\/p>\n

To get a great strawberry you either have to grow it yourself, go to the farm, or have a great local grocery store (back in Seattle Thriftway\/Metropolitan Market always had some of the best).<\/p>\n

Fruit like strawberries (and peaches) have to be nurtured in order to reach their peak potential. Left unattended they also rot on the vine\/tree quickly once they are ripe.<\/p>\n

These delights have a lesson for us when it comes to patients and ethical selling dentistry.<\/p>\n

Existing ones have to be nurtured in person when you see them live.<\/p>\n

Prospective and existing ones have to be handled correctly in order not to damage them (e.g. ethical selling).<\/p>\n

Prospective Existing ones have to be nurtured by mail during the year (NO…e-mail is not good enough by itself).<\/p>\n

New ones have to be found\/planted (via external ads, direct mail, word of mouth, val-pak).<\/p>\n

Practices in ethical selling dentistry not selling with a check-list approach have 10-20% of their fruit going bad every day AND if they are aiming at elective larger cases are missing out on 25-50% more fruit.<\/p>\n

What part of your gardening needs help? If it needs help, check out my website here.<\/a><\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":4620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[9,15,94],"tags":[],"yoast_head":"\nEthical Selling Dentistry is Similar to Growing Strawberries<\/title>\n<meta name=\"description\" content=\"Just like tending to fruit in your garden, in ethical selling dentistry you must reach out to existing patients regularly and constantly looking for new ones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lessons from Strawberries in ethical selling dentistry\" \/>\n<meta property=\"og:description\" content=\"Just like tending to fruit in your garden, in ethical selling dentistry you must reach out to existing patients regularly and constantly looking for new ones.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/\" \/>\n<meta property=\"og:site_name\" content=\"The McAnally Selling System\" \/>\n<meta property=\"article:published_time\" content=\"2013-09-23T12:00:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-23T20:47:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/themcanallysellingsystem.com\/wp-content\/uploads\/2013\/09\/growing-strawberries.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"204\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"james\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"james\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/\",\"url\":\"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/\",\"name\":\"Ethical Selling Dentistry is Similar to Growing Strawberries\",\"isPartOf\":{\"@id\":\"https:\/\/themcanallysellingsystem.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/themcanallysellingsystem.com\/wp-content\/uploads\/2013\/09\/growing-strawberries.jpg\",\"datePublished\":\"2013-09-23T12:00:48+00:00\",\"dateModified\":\"2019-10-23T20:47:26+00:00\",\"author\":{\"@id\":\"https:\/\/themcanallysellingsystem.com\/#\/schema\/person\/41c2263e1dffef8d45a8ea44f59e1217\"},\"description\":\"Just like tending to fruit in your garden, in ethical selling dentistry you must reach out to existing patients regularly and constantly looking for new ones.\",\"breadcrumb\":{\"@id\":\"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/#primaryimage\",\"url\":\"https:\/\/themcanallysellingsystem.com\/wp-content\/uploads\/2013\/09\/growing-strawberries.jpg\",\"contentUrl\":\"https:\/\/themcanallysellingsystem.com\/wp-content\/uploads\/2013\/09\/growing-strawberries.jpg\",\"width\":300,\"height\":204,\"caption\":\"Ethical Selling Dentistry\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/themcanallysellingsystem.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Lessons from Strawberries in ethical selling dentistry\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/themcanallysellingsystem.com\/#website\",\"url\":\"https:\/\/themcanallysellingsystem.com\/\",\"name\":\"The McAnally Selling System\",\"description\":\"Learn how to sell Big Cases with confidence.\u2122\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/themcanallysellingsystem.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/themcanallysellingsystem.com\/#\/schema\/person\/41c2263e1dffef8d45a8ea44f59e1217\",\"name\":\"james\",\"url\":\"https:\/\/themcanallysellingsystem.com\/author\/james-mcanally\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ethical Selling Dentistry is Similar to Growing Strawberries","description":"Just like tending to fruit in your garden, in ethical selling dentistry you must reach out to existing patients regularly and constantly looking for new ones.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/","og_locale":"en_US","og_type":"article","og_title":"Lessons from Strawberries in ethical selling dentistry","og_description":"Just like tending to fruit in your garden, in ethical selling dentistry you must reach out to existing patients regularly and constantly looking for new ones.","og_url":"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/","og_site_name":"The McAnally Selling System","article_published_time":"2013-09-23T12:00:48+00:00","article_modified_time":"2019-10-23T20:47:26+00:00","og_image":[{"width":300,"height":204,"url":"https:\/\/themcanallysellingsystem.com\/wp-content\/uploads\/2013\/09\/growing-strawberries.jpg","type":"image\/jpeg"}],"author":"james","twitter_misc":{"Written by":"james","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/","url":"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/","name":"Ethical Selling Dentistry is Similar to Growing Strawberries","isPartOf":{"@id":"https:\/\/themcanallysellingsystem.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/#primaryimage"},"image":{"@id":"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/#primaryimage"},"thumbnailUrl":"https:\/\/themcanallysellingsystem.com\/wp-content\/uploads\/2013\/09\/growing-strawberries.jpg","datePublished":"2013-09-23T12:00:48+00:00","dateModified":"2019-10-23T20:47:26+00:00","author":{"@id":"https:\/\/themcanallysellingsystem.com\/#\/schema\/person\/41c2263e1dffef8d45a8ea44f59e1217"},"description":"Just like tending to fruit in your garden, in ethical selling dentistry you must reach out to existing patients regularly and constantly looking for new ones.","breadcrumb":{"@id":"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/#primaryimage","url":"https:\/\/themcanallysellingsystem.com\/wp-content\/uploads\/2013\/09\/growing-strawberries.jpg","contentUrl":"https:\/\/themcanallysellingsystem.com\/wp-content\/uploads\/2013\/09\/growing-strawberries.jpg","width":300,"height":204,"caption":"Ethical Selling Dentistry"},{"@type":"BreadcrumbList","@id":"https:\/\/themcanallysellingsystem.com\/ethical-selling-dentistry-lessons\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/themcanallysellingsystem.com\/"},{"@type":"ListItem","position":2,"name":"Lessons from Strawberries in ethical selling dentistry"}]},{"@type":"WebSite","@id":"https:\/\/themcanallysellingsystem.com\/#website","url":"https:\/\/themcanallysellingsystem.com\/","name":"The McAnally Selling System","description":"Learn how to sell Big Cases with confidence.\u2122","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/themcanallysellingsystem.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/themcanallysellingsystem.com\/#\/schema\/person\/41c2263e1dffef8d45a8ea44f59e1217","name":"james","url":"https:\/\/themcanallysellingsystem.com\/author\/james-mcanally\/"}]}},"_links":{"self":[{"href":"https:\/\/themcanallysellingsystem.com\/wp-json\/wp\/v2\/posts\/3112"}],"collection":[{"href":"https:\/\/themcanallysellingsystem.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/themcanallysellingsystem.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/themcanallysellingsystem.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/themcanallysellingsystem.com\/wp-json\/wp\/v2\/comments?post=3112"}],"version-history":[{"count":0,"href":"https:\/\/themcanallysellingsystem.com\/wp-json\/wp\/v2\/posts\/3112\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/themcanallysellingsystem.com\/wp-json\/wp\/v2\/media\/4620"}],"wp:attachment":[{"href":"https:\/\/themcanallysellingsystem.com\/wp-json\/wp\/v2\/media?parent=3112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/themcanallysellingsystem.com\/wp-json\/wp\/v2\/categories?post=3112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/themcanallysellingsystem.com\/wp-json\/wp\/v2\/tags?post=3112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}