Dental Practice Advice-What the ADA won\u2019t tell you-<\/h1><\/div><\/div><\/div><\/div>![\"Dental](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27500%27%20height%3D%27266%27%20viewBox%3D%270%200%20500%20266%27%3E%3Crect%20width%3D%27500%27%20height%3D%27266%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" "\\"calculator-on-insurance-bill-breakdown-pen_320x170\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div>Let’s touch on some dental practice advice which all my clients know about already but\u00a0 the ADA certainly won’t\u00a0 share with you.<\/p>\n
Dental insurance has played an amazing role in the profession and in the good it has done for millions patients over the years.\u00a0 If we back up in time to when this employee benefit came to be, the annual maximum bought a LOT of dentistry.\u00a0 Fast forward 40+ years and the same maximum doesn\u2019t do nearly as much.<\/p>\n
We can debate the current state of insurance till the cows come home but overall from a selling perspective it is still a very good thing to have around.\u00a0 Why?\u00a0 Because we can easily manage patient expectations around it as part of a check-list approach to selling.\u00a0 Again, some practice advice…. no check-list means less ability to manage patient expectations and 95% of the profession bang their heads again and again on this without doing anything differently! All they need to do is take some dental practice advice from me and all will be clear. A positive start in the right direction is by checking out my #1 best selling book on Amazon.<\/a><\/p>\nWhat the ADA Won\u2019t Tell You Part 1<\/p>\n
There\u2019s one hidden side of insurance that few in the profession as solo business owners understand and it is the role money plays between our associations and the insurance beast.\u00a0 If you look carefully at sponsorship from major meetings like the ADA\u2019s down to your state society, you will find financial \u201crelationships\u201d happening that make organized dentistry beholden to these interests.\u00a0 Needless to say when one is financially beholden to someone or something, it influences actions.\u00a0 Your dental leader\u2019s tepid response to insurance over the years is an example of this.\u00a0 Of course, no one will write or speak about how much of a role this influence plays into top level down decisions that eventually affect you as an individual. This first story not being told to you about \u201cinsurance money influencing dentistry at the top\u201d isn\u2019t even the most important one.\u00a0 That train has left the station.\u00a0 Regardless of our opinion on this, nothing you or I can do will change it even though ultimately it greatly impacts your practice and thousands of my client\u2019s practices. One thing that separates my clients from the 95% remaining dentists is that they have used the dental practice advice and marketing ideas I have gathered\u00a0 and have risen over the clutches of the insurance beast.<\/p>\n
What the ADA Won\u2019t Tell You Part 2<\/p>\n
Now here\u2019s the far more interesting and important story that isn\u2019t being told to you and that does have a happy ending\u2013should you choose to benefit. This second item that you won\u2019t read about in the ADA news or in any organized dental journal is that even when you are contracted with dental insurance (HMO, PPO, Delta) there are still legal and ethical ways to get your full fee OR to get very near full fee if you adhere to the Smart Discounting system that I developed.<\/p>\n
Yes, you can have every dental insurance contract under the sun and still get your full fee.\u00a0 So\u2026how does THAT work? Well, first off all there are special legal documents required that creates a new relationship between you and an individual patient that supersedes any and all insurance contracts. Secondly, to get your full fee does require leadership based discussions with your patient (be that via yourself or a competent staff member) getting them up to speed at what the discounted fee can and can\u2019t buy and the options. Because of the reality that conversations take time, these special tools (legal documents) along with those leadership based conversations are the most valuable for your larger cases.\u00a0 It\u2019s simply not worth you or your staff\u2019s time on \u201cregular\u201d dentistry.\u00a0 For basic dentistry up to 3 or 4 teeth, you are simply better off selling more effectively inside the contract.\u00a0 FYI \u2013 even under insurance a selling system is a must if you want to be efficient.<\/p>\n
![\"Dental](\"https:\/\/themcanallysellingsystem.com\/wp-content\/uploads\/2015\/02\/calculator-on-insurance-bill-breakdown-pen_320x170.jpg\" "\\"calculator-on-insurance-bill-breakdown-pen_320x170\\"")
<\/span><\/div>Let’s touch on some dental practice advice which all my clients know about already but\u00a0 the ADA certainly won’t\u00a0 share with you.<\/p>\n
Dental insurance has played an amazing role in the profession and in the good it has done for millions patients over the years.\u00a0 If we back up in time to when this employee benefit came to be, the annual maximum bought a LOT of dentistry.\u00a0 Fast forward 40+ years and the same maximum doesn\u2019t do nearly as much.<\/p>\n
We can debate the current state of insurance till the cows come home but overall from a selling perspective it is still a very good thing to have around.\u00a0 Why?\u00a0 Because we can easily manage patient expectations around it as part of a check-list approach to selling.\u00a0 Again, some practice advice…. no check-list means less ability to manage patient expectations and 95% of the profession bang their heads again and again on this without doing anything differently! All they need to do is take some dental practice advice from me and all will be clear. A positive start in the right direction is by checking out my #1 best selling book on Amazon.<\/a><\/p>\n What the ADA Won\u2019t Tell You Part 1<\/p>\n There\u2019s one hidden side of insurance that few in the profession as solo business owners understand and it is the role money plays between our associations and the insurance beast.\u00a0 If you look carefully at sponsorship from major meetings like the ADA\u2019s down to your state society, you will find financial \u201crelationships\u201d happening that make organized dentistry beholden to these interests.\u00a0 Needless to say when one is financially beholden to someone or something, it influences actions.\u00a0 Your dental leader\u2019s tepid response to insurance over the years is an example of this.\u00a0 Of course, no one will write or speak about how much of a role this influence plays into top level down decisions that eventually affect you as an individual. This first story not being told to you about \u201cinsurance money influencing dentistry at the top\u201d isn\u2019t even the most important one.\u00a0 That train has left the station.\u00a0 Regardless of our opinion on this, nothing you or I can do will change it even though ultimately it greatly impacts your practice and thousands of my client\u2019s practices. One thing that separates my clients from the 95% remaining dentists is that they have used the dental practice advice and marketing ideas I have gathered\u00a0 and have risen over the clutches of the insurance beast.<\/p>\n What the ADA Won\u2019t Tell You Part 2<\/p>\n Now here\u2019s the far more interesting and important story that isn\u2019t being told to you and that does have a happy ending\u2013should you choose to benefit. This second item that you won\u2019t read about in the ADA news or in any organized dental journal is that even when you are contracted with dental insurance (HMO, PPO, Delta) there are still legal and ethical ways to get your full fee OR to get very near full fee if you adhere to the Smart Discounting system that I developed.<\/p>\n Yes, you can have every dental insurance contract under the sun and still get your full fee.\u00a0 So\u2026how does THAT work? Well, first off all there are special legal documents required that creates a new relationship between you and an individual patient that supersedes any and all insurance contracts. Secondly, to get your full fee does require leadership based discussions with your patient (be that via yourself or a competent staff member) getting them up to speed at what the discounted fee can and can\u2019t buy and the options. Because of the reality that conversations take time, these special tools (legal documents) along with those leadership based conversations are the most valuable for your larger cases.\u00a0 It\u2019s simply not worth you or your staff\u2019s time on \u201cregular\u201d dentistry.\u00a0 For basic dentistry up to 3 or 4 teeth, you are simply better off selling more effectively inside the contract.\u00a0 FYI \u2013 even under insurance a selling system is a must if you want to be efficient.<\/p>\n