{"id":4021,"date":"2015-03-03T10:56:26","date_gmt":"2015-03-03T15:56:26","guid":{"rendered":"https:\/\/themcanallysellingsystem.com\/?p=4021"},"modified":"2019-10-23T15:10:15","modified_gmt":"2019-10-23T19:10:15","slug":"dental-practice-advice-about-dental-gurus-and-your-competition-r-competition","status":"publish","type":"post","link":"https:\/\/themcanallysellingsystem.com\/dental-practice-advice-about-dental-gurus-and-your-competition-r-competition\/","title":{"rendered":"Dental Practice Advice on Dental Colleges, Boards, Consultations, and Your Competition"},"content":{"rendered":"

Dental Practice Advice on Dental Colleges, Boards, Consultations, and Your Competition<\/h1><\/div>
<\/div><\/div><\/div>
\"dental<\/span><\/div>
<\/div><\/div><\/div><\/div><\/div>

Here is sound dental practice advice:<\/p>\n

The Dental industry\u2026like many industries, functions in a bubble.<\/p>\n

Each has its own economy, politics, and agenda.<\/p>\n

\u2026and like many industries, Dentistry as a profession is segmented.\u00a0 [As a very important aside, your patients as consumers of dentistry are becoming more segmented based on demographic need and economic changes in the middle class\u2013this dental practice advice is something discussed at length in my newest book The Dentists Unfair Advantage Volume 3 <\/a>-The Ultimate Guide to Niche Dental Marketing.<\/p>\n

Within the profession, you have the dental educational system, the post-graduate dental education system, a regulatory system, your peers, and you have consultants and vendors. Most don\u2019t agree with one another. Here is some free dental practice advice:<\/p>\n

Add \u2018em all up and what you end up with is confusion.\u00a0 Confused Dentists create confused consumers.\u00a0 By the way, it\u2019s not just us dentists creating confusion but the other big licensed professions (attorneys, accountants, physicians, etc.) are doing just as \u201cgood\u201d of a job!<\/p>\n

So, how does a sole practitioner feel confident that what they are doing will work in the real world? It\u2019s simple.\u00a0 Aside from being ethical and compliant, ignore the chatter.<\/p>\n

Focus NOT on the industry but on the real world:\u00a0\u00a0 THE MARKET.\u00a0 What do patients really want and need?
\nNone of the groups listed above PAY YOU\u2026\u2026but THE MARKET does.\u00a0\u00a0 Hmmm\u2026.any light bulbs going off?<\/p>\n

Another gem from my dental practice advice bag is that dental practices don\u2019t have \u201cnew patient\u201d problems. They have a positioning and communication problem\u2026one that can\u2019t be solved with more \u201cphilosophy,\u201d more gimmicky services that the buying population cares little for, more Facebooking, etc\u2026\u2026It\u2019s a bit difficult to understand why so many D.D.S.\u2019s have a problem giving patients what they want based on simply having good listening habits.<\/p>\n

Yes we teach this (what you need to be listening for) as part of our world class MBA level ethical sales training<\/a> available for an almost free full access 14 day trial.<\/p>\n

More dental practice advice about post-doctoral education!\u00a0 While these programs are far more in tune with \u201cbest clinical practices\u201d as compared to the dental school, the advanced post-doc CE courses\/instructors\/directors are still just as clueless of the need for marketing and selling as any dental school faculty.\u00a0 This oversight on their part is far more egregious than what\u2019s being left out of basic dental school programs because these advanced programs exist in \u201creal world land.\u201d<\/p>\n<\/div>

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