{"id":4110,"date":"2015-04-21T10:02:34","date_gmt":"2015-04-21T14:02:34","guid":{"rendered":"https:\/\/themcanallysellingsystem.com\/?p=4110"},"modified":"2019-10-23T14:54:33","modified_gmt":"2019-10-23T18:54:33","slug":"dental-practice-marketing-advice","status":"publish","type":"post","link":"https:\/\/themcanallysellingsystem.com\/dental-practice-marketing-advice\/","title":{"rendered":"Dental Practice Marketing- Advice about the 101 on Dental Signage"},"content":{"rendered":"

Dental Practice Marketing- Advice about the 101 on Dental Signage<\/h1><\/div>
<\/div><\/div><\/div>
\"Dental<\/span><\/div>
<\/div><\/div><\/div><\/div><\/div>

Dental Practice Marketing can be tricky for most dentists unless they know how to advertise their practice and expertise.<\/p>\n

I drive by a lot of Dental offices… and when I do, I mostly cringe at the incorrect ways dentists apply themselves to dental marketing and how they send out their message.<\/p>\n

No wonder consumers are confused.<\/p>\n

Most of these practice signs do a great job at being REPULSIVE while REPELLING patients.<\/p>\n

Here are the top 3 offenders:
\n1.\u00a0\u00a0\u00a0 Bad Name \u2013 Just \u201cDentist\u201d followed by “Dentist” + giant tooth or tooth brush. Any cute name that is meant to \u201cbrand\u201d or \u201ceducate\u201d will REPEL patients.
\n2.\u00a0\u00a0\u00a0 Unnecessary Graphics, Logos, Fonts and Format \u2013 When a doctor spends more time on \u201cThe Look\u201d than \u201cThe Message\u201d, he or she is in trouble. What they end up with is a multicolor sign that is meaningless and hard to read that also REPELS patients.
\n3.\u00a0\u00a0\u00a0 No Benefit Statement\/No Call To Action \u2013 Your sign should answer the question, \u201cWhat\u2019s in it for me?\u201d; serve an existing demand and NOT try to create one; and also answer the question, \u201cWhy should I choose you over all the other dentists and all other options\u2026 including doing nothing at all?\u201d<\/p>\n

In the old days a sign was all it took, then it was simply being “on the plan” and insurance patients appeared in abundance. Now it almost always involves spending money on external dental marketing.<\/p>\n

If you wish to learn further about how to correctly market yourself you can check out our number #1 best selling book on Amazon.<\/a><\/p>\n

If you spend more than $2,000 per month on external marketing looking for fee for service niche dental cases and you haven’t been through the worlds #1 ethical program that provides you with a check-list for selling your niche services, your returns on that expense are being diminished by 25-50%.<\/p>\n

Consider looking at our\u00a0 dental marketing techniques and strategies on our website.<\/a><\/p>\n<\/div>

<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":4253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[175,174,9,15],"tags":[119,14,124],"yoast_head":"\nDental Practice Marketing and advertising<\/title>\n<meta name=\"description\" content=\"Advertising in the dental practice marketing field can repel or confuse patients. 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