The Skinny on Dental Practice Websites<\/h1><\/div><\/div><\/div><\/div>![\"Dental](\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27375%27%20height%3D%27238%27%20viewBox%3D%270%200%20375%20238%27%3E%3Crect%20width%3D%27375%27%20height%3D%27238%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" "\\"images\\"")
<\/span><\/div><\/div><\/div><\/div><\/div><\/div>Recently, I had calls with several docs who had either recently spent $9,000 plus with Einstein Dental on a dental practice website or were considering it. To be blunt–it\u2019s utter nonsense to spend this kind of money on a dental practice website in 2016 be it with Einstein, Progressive, or whoever, and I\u2019ll go into the reasons below.<\/p>\n
Yes, I could sell dentists on a $20K dental practice website since after-all I\u2019m the most recognized sales expert in the profession BUT it wouldn\u2019t be right knowing what I know is important and not important about a dental practice website related to actually helping patients. Call it personal business ethics or simply having been involved in patient care for more than 20 years which means more about my colleagues compared to these countless marketing companies targeting us run by people who\u2019ve never done a day of dentistry. Let\u2019s charge reasonable fees for whatever it is we are doing be it clinical or non-clinical consulting work.<\/p>\n
Now for these particular practices, we were discussing the All-on-4 Dental Implant Marketing Program <\/a>and when I hear $9,000, I see 2-6 of months (depending on market area competitiveness) of a highly effective All-on-4 PPC ad budget being consumed by something that no patient will see unless it\u2019s advertised.<\/p>\nFor those who care, here\u2019s the skinny on dental practice websites as of 2016:
\n1) Patients do expect your dental practice website to meet certain standards. We\u2019ll call it Fortune 500 quality and appearance. A Fortune 500 quality dental practice website should cost no more than $4K regardless of how \u201cspecial\u201d or fancy you may feel your practice is. Knowing this, you probably can understand my \u201cWTH?!?\u201d moment related to the $9K-$10K price tag. Most practices can get away with spending less than $2K on a dental practice website and meet consumer expectations.<\/p>\n
2) Google hates \u201ccontent farms.\u201d Content farming is writing content that gets used on multiple sites. Anyone with a dental practice website from a company targeting dentists (e.g. Einstein, etc.) that provides hundreds if not thousands of dental practice websites, be aware that Google\u2019s algorithms push those sites automatically down in the natural search result rankings. Google doesn\u2019t care if the site cost $10K or $2500, if the company is acting as a \u201ccontent farm,\u201d the algorithms recognize this. If you want to wind up on the first page of the natural searches or stay there, it\u2019s a custom content forever. You can learn more about all of this in my latest guide.<\/a><\/p>\nBefore you get depressed, it\u2019s important to realize that most dentists don\u2019t even need to worry about SEO because\u2026.<\/p>\n
3) You may only need a very simple dental practice site. If you are a \u201cbread and butter\u201d practice (meaning no fancy procedures, regular dentistry, soloist, or father\/son, father daughter, ), your \u201cmini-dental practice websites\u201d at Google+ and Yelp are actually more important than your real dental practice website. You also have the luxury of keeping your dental practice website design quite minimal.<\/p>\n
![\"Dental](\"https:\/\/themcanallysellingsystem.com\/wp-content\/uploads\/2015\/12\/images.jpg\" "\\"images\\"")
<\/span><\/div>Recently, I had calls with several docs who had either recently spent $9,000 plus with Einstein Dental on a dental practice website or were considering it. To be blunt–it\u2019s utter nonsense to spend this kind of money on a dental practice website in 2016 be it with Einstein, Progressive, or whoever, and I\u2019ll go into the reasons below.<\/p>\n
Yes, I could sell dentists on a $20K dental practice website since after-all I\u2019m the most recognized sales expert in the profession BUT it wouldn\u2019t be right knowing what I know is important and not important about a dental practice website related to actually helping patients. Call it personal business ethics or simply having been involved in patient care for more than 20 years which means more about my colleagues compared to these countless marketing companies targeting us run by people who\u2019ve never done a day of dentistry. Let\u2019s charge reasonable fees for whatever it is we are doing be it clinical or non-clinical consulting work.<\/p>\n
Now for these particular practices, we were discussing the All-on-4 Dental Implant Marketing Program <\/a>and when I hear $9,000, I see 2-6 of months (depending on market area competitiveness) of a highly effective All-on-4 PPC ad budget being consumed by something that no patient will see unless it\u2019s advertised.<\/p>\n For those who care, here\u2019s the skinny on dental practice websites as of 2016: 2) Google hates \u201ccontent farms.\u201d Content farming is writing content that gets used on multiple sites. Anyone with a dental practice website from a company targeting dentists (e.g. Einstein, etc.) that provides hundreds if not thousands of dental practice websites, be aware that Google\u2019s algorithms push those sites automatically down in the natural search result rankings. Google doesn\u2019t care if the site cost $10K or $2500, if the company is acting as a \u201ccontent farm,\u201d the algorithms recognize this. If you want to wind up on the first page of the natural searches or stay there, it\u2019s a custom content forever. You can learn more about all of this in my latest guide.<\/a><\/p>\n Before you get depressed, it\u2019s important to realize that most dentists don\u2019t even need to worry about SEO because\u2026.<\/p>\n 3) You may only need a very simple dental practice site. If you are a \u201cbread and butter\u201d practice (meaning no fancy procedures, regular dentistry, soloist, or father\/son, father daughter, ), your \u201cmini-dental practice websites\u201d at Google+ and Yelp are actually more important than your real dental practice website. You also have the luxury of keeping your dental practice website design quite minimal.<\/p>\n
\n1) Patients do expect your dental practice website to meet certain standards. We\u2019ll call it Fortune 500 quality and appearance. A Fortune 500 quality dental practice website should cost no more than $4K regardless of how \u201cspecial\u201d or fancy you may feel your practice is. Knowing this, you probably can understand my \u201cWTH?!?\u201d moment related to the $9K-$10K price tag. Most practices can get away with spending less than $2K on a dental practice website and meet consumer expectations.<\/p>\n