{"id":6734,"date":"2021-06-18T10:16:06","date_gmt":"2021-06-18T14:16:06","guid":{"rendered":"https:\/\/themcanallysellingsystem.com\/?p=6734"},"modified":"2023-05-26T09:46:32","modified_gmt":"2023-05-26T13:46:32","slug":"299-dollar-dental-implant-explained","status":"publish","type":"post","link":"https:\/\/themcanallysellingsystem.com\/299-dollar-dental-implant-explained\/","title":{"rendered":"The $299 Dental Implant, Explained"},"content":{"rendered":"

\"dentalThere’s ALWAYS a lower price.<\/p>\n

Ads for $299 dental implants are a perfect example.<\/p>\n

Deep discounting on the front end of dental services is common.<\/p>\n

We see it in ads of all kinds.<\/p>\n

It’s a tell-tale sign of a systemic failure in the profession to address sales in a responsible manner.<\/p>\n

Dental schools have failed us on this and clinical CE programs continue to fail at this subject that impacts every major case in your practice.<\/p>\n

Where Responsibility Lies<\/h2>\n

While it’s easy to put the blame elsewhere, there is a personal responsibility as business owner to address this and the mantra “I am the Problem, I am the Solution” is important to embrace. By doing so, you are one step closer to doing your dream cases and getting more of what you want from practice and life.<\/p>\n

Practices like the ad I saw advertising a $299 implant literally have just one “selling hammer” in the mind of the owner and that is discounting. “If something isn’t selling, I’ll simply price lower.”<\/p>\n

Ethically, that would be fine but what also happens in these practices is the patient shows up and then is “hammered on” with up-sells and dirty bait and switch tactics. Think time share gimmickry. YUCK!<\/p>\n

Yes. Some will buy at a higher price because of intimidation but many will walk away with a bitter taste in their consumer mouth AND hate more dentists as a by-product. Nice.<\/p>\n

What Reality Tells Us<\/h2>\n

The reality is in every market, you can sell your services at reasonable fees without massive front end discounting if you have a real sales process – meaning a series of check-list steps you follow that ethically influence patients to make better informed decisions.<\/p>\n

Every clinician follows specific clinical procedure steps that ensure good treatment outcomes yet 95% follow no specific steps that influence patient decision making for the better.<\/p>\n

The question is do you want to equip yourself so you don’t have to discount needlessly or in a crazy fashion (e.g. $299 implant!). If so, it’s possible and predictably done. The sequential selling steps<\/a> I’ve been teaching the profession have been working to help patients for more than 15 years. It’s automatically part of the Full Arch Program.<\/p>\n

Patients need your help with how they decide for or against your services. Why not be responsible and provide the help they need in an ethical fashion?<\/p>\n

To have a one-on-one discussion about making all of this happen in your practice, go here<\/a>.<\/em><\/p>\n

Dental Implant Program Testimonials<\/h2>\n
\n

“Thanks to James and the Full Arch Program, we treat a full arch case every week. I’m having the most fun ever in my long professional career!”
\n– Dr. Joe M. Virginia<\/strong><\/p>\n

“The Full Arch Program with Medicare Option has given me the implant practice of my dreams.”
\n– Dr. F. A. Charlotte, NC<\/strong><\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":6738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[179,176,175,15,188,94],"tags":[227,128,237,221,245],"yoast_head":"\nThe $299 Dental Implant, Explained - Full-Arch Marketing<\/title>\n<meta name=\"description\" content=\"There's ALWAYS a lower price. Ads for $299 dental implants are a perfect example. 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