{"id":6734,"date":"2021-06-18T10:16:06","date_gmt":"2021-06-18T14:16:06","guid":{"rendered":"https:\/\/themcanallysellingsystem.com\/?p=6734"},"modified":"2023-05-26T09:46:32","modified_gmt":"2023-05-26T13:46:32","slug":"299-dollar-dental-implant-explained","status":"publish","type":"post","link":"https:\/\/themcanallysellingsystem.com\/299-dollar-dental-implant-explained\/","title":{"rendered":"The $299 Dental Implant, Explained"},"content":{"rendered":"
There’s ALWAYS a lower price.<\/p>\n
Ads for $299 dental implants are a perfect example.<\/p>\n
Deep discounting on the front end of dental services is common.<\/p>\n
We see it in ads of all kinds.<\/p>\n
It’s a tell-tale sign of a systemic failure in the profession to address sales in a responsible manner.<\/p>\n
Dental schools have failed us on this and clinical CE programs continue to fail at this subject that impacts every major case in your practice.<\/p>\n
While it’s easy to put the blame elsewhere, there is a personal responsibility as business owner to address this and the mantra “I am the Problem, I am the Solution” is important to embrace. By doing so, you are one step closer to doing your dream cases and getting more of what you want from practice and life.<\/p>\n
Practices like the ad I saw advertising a $299 implant literally have just one “selling hammer” in the mind of the owner and that is discounting. “If something isn’t selling, I’ll simply price lower.”<\/p>\n
Ethically, that would be fine but what also happens in these practices is the patient shows up and then is “hammered on” with up-sells and dirty bait and switch tactics. Think time share gimmickry. YUCK!<\/p>\n
Yes. Some will buy at a higher price because of intimidation but many will walk away with a bitter taste in their consumer mouth AND hate more dentists as a by-product. Nice.<\/p>\n
The reality is in every market, you can sell your services at reasonable fees without massive front end discounting if you have a real sales process – meaning a series of check-list steps you follow that ethically influence patients to make better informed decisions.<\/p>\n
Every clinician follows specific clinical procedure steps that ensure good treatment outcomes yet 95% follow no specific steps that influence patient decision making for the better.<\/p>\n
The question is do you want to equip yourself so you don’t have to discount needlessly or in a crazy fashion (e.g. $299 implant!). If so, it’s possible and predictably done. The sequential selling steps<\/a> I’ve been teaching the profession have been working to help patients for more than 15 years. It’s automatically part of the Full Arch Program.<\/p>\n Patients need your help with how they decide for or against your services. Why not be responsible and provide the help they need in an ethical fashion?<\/p>\n