{"id":7423,"date":"2022-08-17T20:17:43","date_gmt":"2022-08-18T00:17:43","guid":{"rendered":"https:\/\/themcanallysellingsystem.com\/?p=7423"},"modified":"2023-05-23T12:05:22","modified_gmt":"2023-05-23T16:05:22","slug":"why-you-need-to-exit-the-implant-case-sale-game-part-4","status":"publish","type":"post","link":"https:\/\/themcanallysellingsystem.com\/why-you-need-to-exit-the-implant-case-sale-game-part-4\/","title":{"rendered":"Why You Need To Exit the Implant Case Sales Game – Part 4"},"content":{"rendered":"

\"fullWhy You Need To Exit the Implant Case Sales Game – Part 4<\/h1>\n

Fortunately, there is a new way to break from the failed past and approach sales in a way that\u2019s far more predictable (at least with Big Case Marketing<\/a>):<\/p>\n

The pandemic was an economic boom period for implant practices who went into it with strong advertising already in place. Record months and two record years were on the books for many clients. But that gravy train couldn\u2019t last. My gut said, \u2018what goes up must come down\u2019 and I believed things were going to get much harder as we would leave the pandemic as tons of practices would pile back into advertising driving up lead costs (yes, I was correct). What I didn\u2019t count on was the staffing nightmares than would soon descend.<\/u><\/em><\/strong><\/p>\n

The Need for Change<\/h2>\n

They say necessity is the mother of invention and that has been exactly the case with our new Remote Sales Team support program<\/a> which initially was in response to the staffing crisis our clients found themselves in and that our prospective clients were reporting.<\/p>\n

In mid 2021, we found ourselves as an ad agency in the middle of a nightmare realization due to the following realities.<\/p>\n

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  1. Our clients were frequently missing staff who left during the pandemic<\/li>\n
  2. A hiring nightmare had descended on the profession unlike anything in written dental history since the 1900s. There was a labor force shake-up that is continuing.<\/li>\n
  3. Existing staff were overloaded due to short staffing and even the most sales adept among our client base were having major issues handling their advertising leads properly<\/li>\n
  4. Task overload was going to impact even our 15% who are wired for sales success<\/li>\n
  5. Patients now demanded more hand-holding to get into treatment compared to before the pandemic<\/li>\n
  6. Universally, new prospective clients in sales discussions with us for advertising work were showing up with the same problems which means their odds of success were reduced even further compared to the pre-pandemic state of affairs<\/li>\n<\/ol>\n

    As a result of all the above, we were going to see our active client base shrinking quickly. Our business goose was soon to be cooked!<\/p>\n

    Our Pivot Options<\/h2>\n

    My team and I went into discussion mode on what could we do to handle the labor issue.<\/p>\n