{"id":7427,"date":"2022-08-17T20:25:47","date_gmt":"2022-08-18T00:25:47","guid":{"rendered":"https:\/\/themcanallysellingsystem.com\/?p=7427"},"modified":"2023-05-23T12:04:46","modified_gmt":"2023-05-23T16:04:46","slug":"why-you-need-to-exit-the-implant-case-sale-game-part-5","status":"publish","type":"post","link":"https:\/\/themcanallysellingsystem.com\/why-you-need-to-exit-the-implant-case-sale-game-part-5\/","title":{"rendered":"Why You Need To Exit the Implant Case Sales Game – Part 5"},"content":{"rendered":"

Why You Need To Exit the Implant Case Sales Game – Part 5<\/h1>\n

\"medicareBack to Mr. Gorilla from Part 1<\/a> of this series\u2026<\/p>\n

Question: What are the three giant advantages that the national chain of implant centers?<\/p>\n

(This is the 800-pound Mr. Gorilla referenced early on) has had (until now) that most independents didn\u2019t\/couldn\u2019t fully leverage\/access.<\/p>\n

But there are answers. Let’s discuss them.<\/p>\n

National Advantages <\/strong><\/h2>\n

Mr. Gorilla\u2019s Advantage #1<\/em> \u2013 PRO SALESPEOPLE TAKE ALL SALES CALLS OFF-SITE<\/u><\/em><\/strong><\/h3>\n

Sales calls (the calls from the implant ads) are answered by professional salespeople OFF-SITE. NOT BY DENTAL STAFF sitting inside the practice doing dozens of everyday dental tasks; most of which have nothing to do with sales and in fact get in the way of the selling of consults!<\/p>\n

At the very first step in sales, Mr. Gorilla\u2019s sales pros focus SOLELY on screening, booking consults, pre-selling treatment, educating on financing, and getting people to their consults \u2013 that\u2019s it!<\/p>\n

Mr. Gorilla\u2019s Advantage #2<\/em> \u2013 DOCTORS are mostly removed from sales AND the TPC is a trained sales pro.<\/strong> The more the doctor talks, the fewer cases happen!<\/em><\/strong><\/h3>\n

As a result, Mr. G. has removed the treater from all but the very most basic eighth grade language of a few carefully taught phrases that transition the patient from diagnosis and options to the TPC who is a professionally trained salesperson just like the pros who are off-site taking the sales calls,<\/u><\/em><\/strong><\/p>\n

Mr. Gorilla\u2019s \u201cTPC\u201d is a salesperson who has a fake title of TPC. Most implant practices have a TPC who worked their way up and through one or more dental practices and has a fake title of \u201csalesperson.\u201d The outcomes<\/a> between these two TPCs are very different because their training and skillsets are very different.<\/p>\n

Mr. Gorilla\u2019s Advantage #3<\/em> \u2013 Network broadcast TV<\/strong> (ABC, CBS, NBC, FOX) Advertising<\/strong><\/h3>\n

Emotionally based sales messages win out over logic\/rational messages always and the medium that is king of emotional selling is big network TV. We discuss specifics of this via new advertising member client conversations.<\/p>\n

Moving Forward<\/h2>\n

As a result of these advantages, Mr. Gorilla and his teams have been treating 30-35 arches per month at each of their locations around the country for years.<\/p>\n

Now because of our movement into the realm of not just providing labor but TRAINED SALES PROFESSIONALS<\/a> we could not only move past the dirty secret about sales in implant advertising but, give the advantages that Mr. Gorilla has to independents and small DSOs!<\/u><\/strong><\/p>\n

If you are ready to have these advantages that were previously not available to the independent practices and small DSOs, let\u2019s talk 1:1.<\/p>\n

The first call to discuss your goals with the number of full arch cases you can accommodate each month from advertising is FREE. To schedule, go to <\/em><\/strong>www.meetme.so\/jamesmcanally<\/em><\/strong><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":7428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[194,173,192,176,174,9,190,185,183],"tags":[230,437,505,506,411,290,508,391,213,333,128,510,509,498,301,355,507],"yoast_head":"\nWhy You Need To Get Out of Implant Case Sales - Part 5<\/title>\n<meta name=\"description\" content=\"Fortunately, there is a new way to break from the failed past and approach sales in a way that\u2019s far more predictable.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/themcanallysellingsystem.com\/why-you-need-to-exit-the-implant-case-sale-game-part-5\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Need To Exit the Implant Case Sales Game - 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