What are the three types of dental patients responding to elective marketing?
Patient Type 1: those who will never have the financial means or access to financing for major treatment. This is the largest group statistically. Patient Type 2: those who claim no money but actually have access through trade-offs they have not considered. Patient Type 3: those ready and able to move forward now. The job of your qualifying system is to identify Type 3 quickly, route Type 2 through proper financial discussion, and respectfully exit Type 1 without wasting their time or yours. Treating all three the same is what burns out practices. The patient with no path to yes deserves to be told that, not strung along.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.