About

Big Case Marketing was founded in 2004. Before that came 19 years at chairside. We’ve lived every part of the full arch game, at chairside, in the marketing room, and across the table at case presentation. Most dental implant marketing consultants have done one of those things. We’ve done all three.

Twenty-two years of trial and error was expensive. You can have what came of it for free on the blog, or if you’d rather hone in on your own market and what’s possible there, we’re also here for that discussion.

Nobody Here Came From an Agency

An Emmy-winning commercial producer from an oral surgery family. A digital lead running Google ads for her family’s multiple practices since 2000. A phone trainer who has worked one on one with 500 practices. A sales trainer with 25 years inside practices who averaged better than 50 arches closed a month for over a year.

What We Built

For years we ran a member program of dental implant advertising and sales training across more than 100 markets in the US, UK, Canada, and Australia. At its height it was sending better than 1,200 full arch cases a year to member practices. That program isn’t what we do now, but it’s where nearly everything on this site was learned.

Twenty-two years in, our interest is more in the thinking than in running a large operation. We still do the work for practices that want it done, just for far fewer of them, and we enjoy it more that way.

Pa really did give away the farm. It’s yours for the taking. If you want more than that and would rather talk about your own practice and market, here’s how that works.