Does the dentist’s own dental appearance affect whether patients accept treatment?
Yes, and most of the profession ignores this. If you sell implants while your own smile shows the issues your patients are trying to fix, patients notice. The signal is brutal: you do not believe in the treatment enough to use it yourself. Compare this to BMW assembly workers who lease BMWs at deeply subsidized rates, which was an explicit decision by the company to ensure the people building the cars believed in the cars. Your smile is the equivalent. The doctor walking around with unsightly teeth selling cosmetic dentistry is operating against a hidden patient question: why should I buy this from someone who has not bought it for themselves?
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.