How long is the actual sales cycle for expensive dental treatment?
Months to years for cases over $10,000. The patient’s dental problem developed over decades. Their decision to invest in fixing it does not happen in a single visit. The 3 to 9.5 percent who decide to start treatment within months of their first inquiry are the short end of the cycle. The rest follow longer paths: financial situations need to change, family priorities need to align, the patient needs to hear from you enough times to stay top-of-mind. Practices that treat the sales cycle as a one-conversation event abandon the long-cycle patients to competitors. Practices that match their followup cadence to multi-year cycles capture the cases their competitors gave up on.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.