How long do professional video testimonials stay useful for a dental practice?
Ten to fifteen years before they need updating. Professionally produced video, capturing 12 to 20 patients who have had the most life-changing treatment outcomes, can serve as a marketing asset for over a decade. Quality matters. Phone-camera footage looks amateur and dates quickly. A real video shoot, with proper lighting, sound, and editing, ages well. The patients featured become evergreen ambassadors for your work. The cost of a single professional shoot pays back over the asset’s lifespan because the videos run on the website, in patient education rooms, in social media, and in pre-consultation packets. Schedule the shoot every decade or so. Replace as needed when fashion or technology dates a clip too obviously.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.