Can great implant advertising make up for a poor patient experience?
It cannot, and I know this because I have watched it fail with my own practice. You can run the best implant ad ever made, and a lackluster experience will destroy it. The first phone call, the initial consult, the diagnosis visit, the case presentation. Any one of those can quietly undo every dollar you spent getting the patient to raise their hand. Marketing does not create a clinical advantage. It only carries one. If the experience behind the ad does not match the promise in front of it, the patient feels the gap immediately and walks. So before you spend more on advertising, walk your own patient journey as if you were the stranger calling for the first time. Fix the experience first. The ad only opens the door.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.