What is a big and outrageous marketing packet for a dental practice?
It is the marketing material you build to be so far beyond what any other office sends that the patient can’t ignore it. Not a tri-fold brochure. Think a professional video shoot with thirty patient testimonials, a short documentary about your practice, a news-interview style piece in the spirit of a Dr. Oz segment. Massive, miraculous, memorable. The point is to overwhelm the prospect with proof and story so the decision feels obvious. Most dentists send a postcard and wonder why nothing happens. If you already built these for an earlier push, drag them out, refresh them, add what’s missing. If you are new, start with the basic templates and assemble your materials. The bar is high on purpose. Outrageous is the strategy, not an accident.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.