Why are custom patient education documents better than manufacturer handouts?
Because the manufacturer does not know your practice, and the patient can tell. The glossy brochure that comes in the implant box is generic by design. It speaks to no one in particular and it sets you apart from no one. When you write your own handouts, in your voice, explaining your steps and your expectations for this procedure in your office, you do two things at once. You manage the patient better, because the document matches what they will actually experience with you. And you separate yourself from every other dentist handing out the same factory brochure. Think of it like a restaurant. Anyone can microwave the supplier’s frozen dish, but the place people drive across town for cooks its own. Spend the time. Customized education documents are some of the cheapest practice differentiation you will ever build.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.