What kind of social proof should I include in a dental information packet?
Stack it from basic to ultimate and use as much as you legally can. The floor is photos paired with written patient stories. Step up to a full-color multi-page booklet of those success stories. Better still, add audio or video, a CD or DVD of patients telling their own story. The ultimate is a professionally shot testimonial compilation of many cases you’ve actually done. Print your online reviews and put them right in the packet so the patient doesn’t go hunting and stumble onto a competitor. One note on the law. Some states and provinces prohibit testimonials in consumer advertising, but I’ve yet to see anywhere that bars you from providing them after a patient has privately requested information. That private request changes everything. So load the packet with proof other patients chose you and were glad they did.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.