Why should I show photos of every treatment option before talking about cost?
Because people decide with their eyes, not your words. Whatever niche you’re in, the patient needs to see what each option will actually do for them before any number enters the conversation. Walk through best, very good, and good one at a time, each with its own image, and pause so it sinks in. Then put all the options together on a single slide so they can compare side by side. This isn’t decoration. A photo turns an abstract recommendation into something the patient can picture in their own mouth, and that picture is what they weigh against the fee later. Describing implants in sentences is like describing a house over the phone. Show the photos and let them walk through the rooms themselves.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.