Why do my marketing leads die after the phone rings?
Because the leads were never the problem. After ten years of Google ads and fifteen of print and TV, I can make your phone ring with implant patients almost on demand. That part is predictable. What happens on the other side of the call is where cases get won or lost, and that side lives or dies on accountability. If nobody owns the process of how that call gets answered, what gets said, and who follows up, your team quietly invents its own rules and most of those rules will not produce cases. I have watched practices burn good leads for years and blame the advertising. The leads were fine. So before you spend another dollar driving calls, ask yourself who in your office is actually accountable for what happens when one comes in.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.