My marketing brings in calls but consultations are not getting booked. What is wrong?
I lived this exact problem. The phone was ringing constantly, money was going out the door on marketing, and the consult calendar stayed thin. I assumed the marketing was weak. It was not. The booking was breaking on the phone, and I did not see it until we started tracking what actually happened after the ring. The cause was simple once I admitted it. My staff had the wrong tools. They were running phone habits built for insurance check-ups and basic-needs patients, then trying to use those same habits on someone calling about a complex implant case. Different patient, different conversation, different outcome needed. Before you spend another dollar on ads, listen to your own calls. A ringing phone that does not convert is not a marketing problem. It is a tools problem, and you can fix it this week.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.