Why does the word denture outperform dental implant in marketing?
Search volume. Google data consistently shows the word denture outsearches dental implant by at least 500,000 searches per month. Patients start with the word they know, and denture is the oldest, most recognized, most feared dental device in history. They have heard the word from grandparents. They have seen it in cartoons. They associate it with aging and loss. Dental implant is a clinician’s word. Patients arrive at it eventually, but they start their journey with denture. Build your top-of-funnel marketing around the words patients actually type into Google.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.