How does a well-designed dental marketing system let patients self-screen before they even call the office?
Through automated delivery of information packets that explain treatment options and approximate fee ranges, given to inquirers before any live conversation happens. When a prospect responds to marketing, the practice’s screening system immediately sends a selection of printed materials describing the treatment categories the practice handles, what is typically involved, and what fee ranges to expect. The materials do honest work. They communicate clearly enough that prospects who could not realistically afford treatment recognize the mismatch and self-select out without anyone in the practice spending time on them. Prospects who are casual shoppers or tire-kickers also typically lose interest at this stage. Only the prospects who absorb the materials, accept the framing, and remain genuinely interested progress to a live phone conversation. The system reduces the practice’s incoming call load to qualified inquiries while still serving the inquirers who self-eliminate by saving them their own time. Both sides win. The practice operates on a higher-quality pipeline and the unqualified prospects do not feel embarrassed by an in-person interaction that would have ended the same way.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.
