What does ethical selling actually mean in dentistry?
Ethical selling is the application of psychology and behavioral science to trainable, systematic steps that help patients make better decisions about treatment. It is not memorizing slick phrases that feel at home on a used-car lot. It is not pressure. It is structured communication that respects the patient and lets them choose the right care for their situation. The result, when done correctly: better fees, better patient choices about their own dental health, and a practice that escapes the commodity trap that insurance-dictated discounting creates for so much of the profession. Ethical selling is the only dependable foundation for case acceptance over a career.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.