What’s the single most powerful loss to name in dental marketing?
Toothlessness. Missing teeth. The threat of dentures, even for patients who currently have all their teeth. This sits at the top of the human hierarchy of dental fears, and it has for centuries. Patients with completely healthy dentition respond to ads about implants and missing-teeth solutions because the fear of getting there is universal. The denture is the oldest, most-feared dental device in history. Use this. Build the deepest disability into your marketing even when the procedures you sell address less severe conditions. Once you have the patient’s attention through their deepest fear, you can offer the relevant solution.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.