How can a dental practice turn a single piece of press into months of marketing?
By repurposing it as news. The Avatar movie studio took a Time magazine review and turned chunks of the review into ads prefaced with large print declaring ‘Time says.’ That same play works for a dental practice that gets featured in a local publication. Excerpt the article. Run it as a paid ad with the newspaper’s name prominent at the top. Add a headline like ‘Local News Daily Discusses Dr. Smith’s Implant Approach.’ Most readers see something in print and treat it as news regardless of disclaimers. Recycle the article in the website, the office walls, the consultation room, the shock-and-awe packet. One press hit can produce years of credibility content with this approach.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.