Why don’t dental patients know what major dentistry actually costs?
Because nobody tells them. The real estate section of every paper publishes home prices. The new-car section publishes MSRPs. There is no equivalent for dentistry. Patients see fee information only when they arrive at a consultation, often after months of curiosity about cost. The result is ‘fee shock’ when the number appears: ‘I didn’t know it would cost that much,’ or worse, ‘You’re ripping me off.’ The fix is to introduce fees earlier and in writing, before the patient sits down in the chair. Mention fee ranges on the website. Discuss them on the phone during qualifying. Include them in the shock-and-awe packet. By the time the patient sits down for case presentation, the number is familiar territory, not a surprise.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.
