Why does ranking opportunities help a dental practice avoid getting distracted by every new and shiny option?
Because unranked opportunities all look equally compelling in the moment, and the human brain reliably overweights whatever showed up most recently. A consultant pitches a new marketing channel. A vendor demos a new piece of technology. A peer mentions a procedure they added. Each one looks like the next obvious move when seen in isolation. Without a written, ranked list of the actual highest-value opportunities for this practice, the doctor chases each shiny option, splits their energy across too many fronts, and finishes the year with nothing finished. A ranked list anchors decision-making. When the next shiny option appears, the doctor can compare it to what is already on the list and ask whether it actually outranks the existing priorities. Often it does not. The ranked list saves dozens of bad decisions a year. Practices that build it and revisit it stay focused. Practices that do not get whiplashed.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.