What’s the actual mix of clinical skill versus non-clinical strategy in a thriving dental practice?
About 20 percent clinical, 80 percent everything else. The clinical 20 includes one critical element: being a painless dentist. Patients absolutely notice this. The other 80 is the messages you put into the market, the steps your team takes with every patient, and just as important, what you train your team never to do. Most dentists invert this. They keep buying more clinical CE thinking it will move the needle. It will not. Two doctors with the same clinical credentials can have wildly different practices, and the difference is almost entirely in the 80 percent. Spend your professional development budget accordingly.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.