Who actually decides which dental marketing channels are the right ones?
The phone calls do. The marshals of marketing are not picked by the doctor or the marketing consultant. They are picked by which channels and frequencies produce inbound calls that turn into cases. Napoleon said when asked about his battlefield successes that he did not pick his marshals, the God of Battles did. The same logic applies to ad placement. Run a channel, measure the result, double down on what produces, cut what does not. Opinions about which channel should work are noise. The phone log is data. Build your channel mix from the data, not from how the salesperson at the radio station made the pitch.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.