What are the ‘Points of Poof’ in dental practice marketing?
They are the moments where money and cases vanish from your marketing pipeline. POP for short. The single biggest one is the phone call. A patient sees your ad, calls in, reaches a poorly trained team member, hangs up, and the marketing dollar that produced the call vaporizes. Other POPs include the first appointment scheduling, the confirmation process, the consultation handoff, the diagnostic visit, and the case presentation. Each one is a step where the case can disappear. The practices that run audit drills on each POP catch the leaks. The practices that assume the team handles each step well usually find out the hard way that some of those POPs are wide open and bleeding cases.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.
