Where should a dental practice display its third-party endorsements for maximum impact?
Every patient touchpoint. Endorsements are not single-use. Once you have a colleague endorsement, a lab endorsement, or a press piece, the asset deserves placement in every place a prospect or patient will see it. Website. Shock-and-awe packets sent before consultation. Office walls and waiting room displays. Consultation room handouts. Operatory walls. Pre-treatment patient education materials. Each touchpoint is another opportunity for the same endorsement to compound credibility. Most practices use endorsements once on their website and consider the work done. The practices that compound conversion use the same endorsement across a dozen surfaces. Same asset, ten times the exposure.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.