Which single dental technology has the biggest impact on cosmetic case acceptance?
Imaging simulations. Patients cannot easily picture what they will look like after cosmetic dentistry, and that uncertainty is one of the biggest barriers to saying yes. A ‘what if’ simulation that shows the patient their face with new front teeth before the procedure happens removes the unknown. Most major purchases (cars, kitchens, custom suits) now offer some form of ‘build it’ simulator because consumers refuse to commit to expensive aesthetic choices without seeing them first. Dentistry is behind on this. Practices that use professional simulation software for anterior cosmetic work consistently outperform practices that do not. SmileVision and similar tools exist. The cost is modest. The case-acceptance lift is meaningful.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.