Why does ongoing follow-up matter for dental patients who declined treatment, especially Type Two declines?
Because the decision they made today was a snapshot of their priorities today. Priorities change. The Type Two patient who chose not to spend money on a full-arch case this year may have a different answer next year when their spouse encourages it, when they retire, when their teeth get worse, when a friend has a great experience with similar work, or when any of a hundred life events shifts what feels important. The practice that maintained light, friendly follow-up contact through that period is the one they think of when the shift happens. The practice that wrote them off after the no never hears from them again. The mechanism for follow-up does not need to be aggressive. Periodic newsletters, useful content, occasional check-in calls, holiday cards. The investment per declined patient is small. The eventual conversion rate on multi-year follow-up to declined Type Two prospects pays back substantially. Patience and persistence beat pressure.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.