Why ask dental patients for their future testimonial commitment before treatment begins instead of after?
Because asking after the work is finished often produces an uncomfortable, awkward request that many practices avoid, while asking before treatment as part of the case agreement turns the testimonial into an expected, planned outcome. Practices that build success stories into their marketing materials need a steady supply of patient testimonials and after photos. Scrambling to collect them after each major case finishes produces inconsistent results: some patients say yes politely but never deliver, others feel ambushed by the post-treatment ask, and the practice ends up with a thin and incomplete library. Asking during the case presentation, framed as part of the standard agreements, changes the dynamic. The patient agrees up front that, after successful treatment, they will provide a written or photo testimonial as a thank-you for the work that improved their life. They sign the agreement. Months later when the work is done, the team simply executes on what was already agreed. Testimonial production becomes predictable and the marketing library grows reliably.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.