What advanced reciprocity offers can a dental practice add beyond a free consultation?
Several, each delivering meaningful value that builds the reciprocity pull. A patient guidebook authored by the doctor and published on Amazon, given as part of the new-patient packet or consultation visit, signals expertise and provides substantive education. A DVD or digital file of a news interview featuring the doctor adds editorial credibility. A documentary about the practice, if one exists, communicates depth of investment in the work. Major clinical-value items can be offered selectively to highly qualified prospects: a complimentary CBCT scan, a credit toward major treatment, a digital smile preview showing the patient what the proposed outcome would look like. Each of these costs the practice something real, which is exactly why they produce reciprocity. The recipient registers that the practice gave away something of genuine value and feels the pull to engage further. The investment shows up in higher case acceptance on the treatment that follows. Advanced reciprocity is for niche and premium practices ready to invest seriously in patient acquisition.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.
