How much advertising money am I losing to missed phone calls?
Potentially up to half of it, and most dentists never see the bill. Here’s the math that should bother you. Each call costs $150 to $200 to create. If half your calls aren’t answered live and 80% of those callers hang up and don’t return, then a big slice of every advertising dollar walks out the door before a patient ever speaks to a human. That’s not a marketing problem, it’s a catching problem. You can pour more money into ads all day, but if the phone leaks, you’re filling a bucket with a hole in the bottom. Before you raise your ad budget, plug the leak. Fixing your answer rate is almost always cheaper and faster than buying more calls you’ll also miss.
If the answers you are finding here resonate with you, my team and I work with a small group of clients each year. The next step is a complimentary Discovery Consultation and Practice Review with Dr. McAnally.