Learn the secrets of ethical selling from Dr. McAnally, considered the world’s premier dental consultant and big case acceptance expert

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In Dr. James McAnally’s acclaimed book, The Dentist’s Unfair Advantage, Volume 2, you get an in-depth discussion of the key tenets of ethical selling and promotion – an approach used by successful dentists throughout North America.

In The Dentist’s Unfair Advantage, you’ll learn:

What motivates patients’ behavior

  • How to ensure patients actually understand your discussions and procedure explanations
  • How to command higher fees within your market area
  • One thing you need to know about dental advertising that will increase your success rate
  • How to effectively promote the specific service you want to grow in your practice
  • A proven process to present treatment options and their costs based on solid scientific principles
  • Step-by-step directions for you to walk through treatment options and fees with your patients, which can impact your acceptance rate by at least 50%


Readers who ordered The Dentist’s Unfair Advantage from Amazon gave it 4.9 out of 5 stars. Here’s what some had to say:

  • “Must be read by every dentist with advanced training.” – Daniel T. Morof
  • “The keys to your success engine.” – Steve Sperling
  • “Complex dental care is a different animal.” – Scott Rice

Order now! (link to shopping cart – this is ONLY shopping cart on website)
Just $29.97 (this is 80% below Amazon retail)
Receive a free video training series on “Practice Differentiation,” a $497 value!
This dental marketing book is available only in North America. Shipping is free.