How do I lead my team to capture marketing data without making it feel like a chore? Tie it to a question they already care about, which is what actually works. Every time the team asks a caller what search terms they used, or what made them choose us, and then documents the answer, they are handing you the real language of your market. That is gold. Local markets differ, and the words that pull patients in one city are not the same in another. When you show your team that their notes directly shape the advertising and bring in more [...]