What does BMW leasing to assembly workers teach a dental practice about credibility? That belief in the product must be visible in the people producing it. BMW deliberately leased new vehicles to its assembly workers at subsidized rates because executives understood that the workers driving the cars would believe more deeply in the quality goals they were chasing. The same principle applies to a dental practice selling implants, cosmetic dentures, or reconstruction. The doctor and team should be visible users of the same level of dental care they are selling. Patients can spot the inconsistency at a glance even if they [...]

What does BMW leasing to assembly workers teach a dental practice about credibility? That belief in the product must be visible in the people producing it. BMW deliberately leased new vehicles to its assembly workers at subsidized rates because executives understood that the workers driving the cars would believe more deeply in the quality goals they were chasing. The same principle applies to a dental practice selling implants, cosmetic dentures, or reconstruction. The doctor and team should be visible users of the same level of dental care they are selling. Patients can spot the inconsistency at a glance even if they [...]

What does BMW leasing to assembly workers teach a dental practice about credibility? That belief in the product must be visible in the people producing it. BMW deliberately leased new vehicles to its assembly workers at subsidized rates because executives understood that the workers driving the cars would believe more deeply in the quality goals they were chasing. The same principle applies to a dental practice selling implants, cosmetic dentures, or reconstruction. The doctor and team should be visible users of the same level of dental care they are selling. Patients can spot the inconsistency at a glance even if they [...]