What are the four conversation 'pitches' every dental practice should expect daily? Pain, time, insurance, and fee shock. These are the four topics that come up almost every day a dental practice is open. Patients ask about them on every initial phone call, in every consultation, in every case discussion. Yet most practices are surprised by these conversations each time they happen, as if they were unpredictable. Think of a baseball pitcher who has only four pitches to throw. If the batter knew which pitch was coming, batting averages would be astronomical. Your team can know each 'pitch' is coming. The [...]