How do I stop case presentations from feeling awkward and embarrassing? Replace the random events with a system, because the awkwardness comes from improvising in a situation where you hold all the power. A healthcare exchange is lopsided by nature. You know the dentistry, the patient does not, and that imbalance is where feelings get hurt and embarrassment creeps in for the patient, your staff, and you. Nobody enjoys that. A defined set of steps removes most of the moments that go sideways, the fumbled fee reveal, the uncomfortable silence, the patient feeling cornered. When you run the same calm, respectful [...]