What percentage of dental marketing leads actually convert to big-case treatment? Three to nine and a half percent in a given year, depending on the practice and market. These numbers come from private client surveys run since 1996 across urban, rural, US, and international locations. They are remarkably stable. The implication: if you want twenty-four complex cases to enter treatment in a year, you need between 252 and 800 qualified prospects to contact the practice and request information. Las Vegas slot machines return better odds than this. The discipline is not chasing every inquiry. The discipline is having enough qualifying volume [...]

What percentage of dental marketing leads actually convert to big-case treatment? Three to nine and a half percent in a given year, depending on the practice and market. These numbers come from private client surveys run since 1996 across urban, rural, US, and international locations. They are remarkably stable. The implication: if you want twenty-four complex cases to enter treatment in a year, you need between 252 and 800 qualified prospects to contact the practice and request information. Las Vegas slot machines return better odds than this. The discipline is not chasing every inquiry. The discipline is having enough qualifying volume [...]

What percentage of dental marketing leads actually convert to big-case treatment? Three to nine and a half percent in a given year, depending on the practice and market. These numbers come from private client surveys run since 1996 across urban, rural, US, and international locations. They are remarkably stable. The implication: if you want twenty-four complex cases to enter treatment in a year, you need between 252 and 800 qualified prospects to contact the practice and request information. Las Vegas slot machines return better odds than this. The discipline is not chasing every inquiry. The discipline is having enough qualifying volume [...]