Patients find implant prices online anyway, so why not just quote them? Because the moment you compete on price, you lose. People do search, and there's always someone out there marketing on a low number. That's not going away. But here's what happens if you quote a fee on the phone. You've dropped yourself into the exact same bucket as every price-cutter they're already comparing, and almost always someone cheaper turns up, and it won't be you. You've handed the patient a single data point and nothing else. No reason you're different, no diagnosis, no relationship. We're not the only ones [...]