Dental Competition|Dental Practice Success Archives

Competition Between Dentists Is Mostly in Your Head

2026-06-18T00:00:00-04:00

Should I worry about a competitor being in the same dentist group as me? I get this worry constantly, and it is almost always misplaced. When two dentists from the same area do end up around the same table, they nearly always walk out as friends and strategic allies. They figure out fast that there is more to gain from cooperating than from circling each other like sharks. Dentists who chase big cases live in a market of creative abundance, not scarcity. There is more demand than any one practice can serve. Here is the part that stings a little: your [...]

Stop Competing on Price in Your Dental Practice

james2026-06-16T00:00:00-04:00

Is competing on price the only way to grow a dental practice? No, and that belief is exactly why so many dentists stay broke and busy. Price is one number. Value is the desirability of everything you give the patient: the marketing, the personal connection, painless treatment, the follow-up, the long-term prevention after they finish. Add all of that up and it dwarfs the dollar figure on the estimate. Dentists who think it is all about price get stuck chasing the lowest fee, and then they convince themselves the only path forward is signing more insurance contracts that lock them into [...]