How can a specialist dentist elevate their referring doctors' clinical and selling abilities to mutual benefit? By treating referring doctors as long-term partners and investing in their development rather than just receiving the referrals they happen to send. Most referring general practices have not been through formal ethical-selling training and lose cases between the referral and the eventual specialist appointment because the referring doctor presented the situation poorly to the patient. The specialist can change this. Send referring doctors copies of relevant training materials. Pay the tuition for a formal selling course for the top five or ten referring sources. Offer [...]

How can a specialist dentist elevate their referring doctors' clinical and selling abilities to mutual benefit? By treating referring doctors as long-term partners and investing in their development rather than just receiving the referrals they happen to send. Most referring general practices have not been through formal ethical-selling training and lose cases between the referral and the eventual specialist appointment because the referring doctor presented the situation poorly to the patient. The specialist can change this. Send referring doctors copies of relevant training materials. Pay the tuition for a formal selling course for the top five or ten referring sources. Offer [...]

How can a specialist dentist elevate their referring doctors' clinical and selling abilities to mutual benefit? By treating referring doctors as long-term partners and investing in their development rather than just receiving the referrals they happen to send. Most referring general practices have not been through formal ethical-selling training and lose cases between the referral and the eventual specialist appointment because the referring doctor presented the situation poorly to the patient. The specialist can change this. Send referring doctors copies of relevant training materials. Pay the tuition for a formal selling course for the top five or ten referring sources. Offer [...]