What does the less-than-10-percent annual conversion rate on deep disability dental cases actually mean for practice planning? It means even the most motivated marketing toward severely disabled dental patients yields a modest absolute conversion rate, and practices need to plan their pipeline accordingly. Across years of data from practices working in this space, the pattern is consistent. Of all the deep disability patients who could benefit from treatment plans exceeding $10,000, fewer than ten percent actually proceed with treatment in any given year. The reasons compound. Affordability is the largest single factor: most deep disability patients have been living with their [...]